How To Liquidate

Posted by Justin Eckrich on July 20, 2010 with 1 Comments

Attention:  Small Business Owners,

If you’ve been looking for helpful information on “how to liquidate your inventory” then this is it.

In this Free 31 page E-book, you’ll learn:

Why your liquidation depends on some basic “salesmanship”...and how to get it quickly even if you’ve never sold a thing in your life. (A unique secret the world’s most advanced marketer’s use in almost every sales pitch they’ve ever made.)

How to prevent your emotions from killing the deal… this is the #1 source of all your pain, and once you learn this one thing, your inventory will almost magically disappear.

Who to trust, who not to trust, and who’s really buying your inventory…once you figure out who’s really buying your inventory you can avoid the embarrassment of paying a middleman ever again.

How to find out what your inventory is really worth…not everybody needs to know this, but it’s nice to have this information in your back pocket just in case.

The one simple tip that will cut the process in half, and have cash in your pocket quicker than you could have dreamed. (Plus it gives you an advantage over other inventories that may be competing against you in this space.)

How to keep your inventory from making someone else rich…when you know this one trick, you can avoid humiliation and sleep well at night knowing you did everything in your power to give your inventory a fighting chance.

Plus, the #1 most costly mistake that 95% of small business owners will never know…this puts you in position to not only get more money but faster, and with greater ease.

If you only take away a single lesson, this short read could change your business and quite literally, end up saving you thousands of dollars, weeks of mind-numbing banter, and countless energy-sucking hours of frustration.

If you’re ready to get a move on and a leg up, just sign up below for free instant download.

Oh yeah, did I mention…IT’S FREE! So what are you waiting for, sign up now!

Here’s that link again:

How To Liquidate Your Inventory

Get the E-book, it’s FREE!

http://betterliquidator.com

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Filed Under: surplus inventory

Why Choose Channel Control Merchants?

Posted by Justin Eckrich on September 23, 2009 with 0 Comments
3d human with a red question mark

Why Choose Channel Control Merchants?

Why Choose Channel Control Merchants?

If you’re feeling the credit crunch and in need of fast cash solutions, our turn-key, hands-free system may be your answer to getting back on track.  Not only do we offer cash upfront, but we will do all the heavy lifting from A to Z including:

  • Brand Control (we will adhere to any label restrictions you desire)
  • Channel Control (we operate 52 retail outlets in the Southeast United States)
  • Inventory Removal (without interrupting your current sales process)
  • Shipping (we have in-house bonded freight brokerage with a nation wide network)
  • We Can Handle Any Size Inventory (we have almost 2 million sq. ft. of warehouse space)
  • Experience You Can Trust (we’ve been the insurance salvage leader for more than 75 years)

For immediate help and to qualify for FREE Shipping, please call 1-877-279-3353
or you can email us at support@ccmllc.com

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Surplus Inventory Best Practices

Posted by Justin Eckrich on September 3, 2009 with 0 Comments
problem inventory best practices

Surplus Inventory Best Practices

If your business is one of the numerous enterprises that have been adversely affected by the current economic downturn, it is quite likely you are contending with liquidity issues. Due to declining consumer spending, your surplus inventory builds up and your cash flow declines. In this situation it makes sense to consider liquidating your surplus inventory as an immediate solution for increasing your cash flow.

Employing a professional liquidation company to help with this process can give you the added benefit of leveraging their specialized knowledge and experience with selling surplus inventory in secondary markets, but proceed with caution. You have to be cautious of their established channel control practices, if any, and what strategies they have in place to ensure that your existing sales campaigns and product lines are not affected in a negative way by your newly liquidated merchandise.

The Importance of Channel Control
Suppose you operate Wally’s Widgets and your only product is Widget A, which sells for $20. When you release Widget B, your new and improved widget which sells for $25, you may choose to halt the production and distribution of Widget A and liquidate a, you need to make sure that it doesn’t end up in the same market as Widget B, or else you risk stealing sales from your new and improved Widget B, by your newly discounted Widget A.

Channel control is a vital piece of the liquidation puzzle. In addition to protecting your existing sales channels other important issues include:

  • Making sure your liquidated merchandise doesn’t become your own competition.
  • Protecting your company against fraudulent customer returns.
  • Keeping your brand name from being associated with a company that may not operate by the same standards that you do.
  • Ensuring that your brand isn’t perceived as a discount or bargain brand due to a liquidation of merchandise.
  • Protecting your brand, sales, and reputation by keeping your inventory out of the hands of your competitors.

As you can see, channel control very well could be one of the most important issues involved in inventory liquidation. Getting quick cash for your surplus inventory might be a viable short term solution but if you don’t employ proper channel control practices your short term solution could become a long term problem.

Inventory liquidation is one of the easiest and fastest ways to increase your company’s cash flow. Not only can you get cash immediately, but you can save money on warehouse space, maintenance, and inventory depreciation. However, without finding a professional liquidation company that can guarantee proper channel control measures, there are just as many risks as rewards. I highly recommend finding a trusted liquidation company, but make sure they can keep your inventory and your name safe.

For immediate help with your inventory liquidation, please call 1-877-279-3353
or you can email us at support@ccmllc.com to get started with a FREE Quote!

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How To Avoid Surplus Inventory In The First Place?

Posted by Justin Eckrich on August 20, 2009 with 0 Comments
Too Much Problem Inventory?

Too Much Surplus Inventory?

We’ve all heard the moniker, “an ounce of prevention is worth a pound of cure.”

Knowing how to efficiently liquidate your surplus inventory is definitely important, but knowing how to avoid it in the first place is even more vital.  To effectively manage your inventory, here are a few tips for avoiding surplus inventory altogether:

Market Research is the primary, fundamental element that all business decisions should be based on.  Unfortunately, however, it is often the most overlooked.  Market research should give you, if done properly, the insight into whether or not a product will sell, at what price point, and if your market is actually willing to pay for it.

Knowing your market includes:

  • Knowing your customers
  • Knowing your competition
  • Knowing your own company
  • Knowing your market

Know your market
Knowing your market encompasses a thorough understanding of who your target market really is; demographic, geographic, and psychographic.  What trends do you see appearing in technology, thought, and attitude?  What conversations are taking place in the marketplace?  What problems are there in the market and is there already a solution?  If there is a solution, how much does it cost, how is it packaged, how is it presented?  Do you have an alternative solution that is better, faster, or cheaper?  What is your competitive advantage?

Know your own company
SWOT analysis is an effective method for adding clarity and perspective to a project.  If you know what your strengths and weaknesses are, what unique opportunities are available, and understand your company’s potential threats, you have a much better chance of working within your core competencies and leveraging your existing resources.

Know your competition
Again SWOT analysis is a very effective tool, but you can investigate further by actually shopping their stores, ordering their products, or calling their customer service desk.  (Wikipedia offers a very thorough definition of Competitor Analysis.)  The key to competitor analysis, though, is objectivity.  If you are objective and accurate in your competitor analysis, it will allow you to see the gaps and opportunities that may exist, so that rather than trying to shape a market to fit your product, you can shape your product to fit the market.  (This is great preventative maintenance for avoiding surplus inventory.)

Know your customers
Before you even think about creating a new product line, you should always ask the market first.  Listening to customer feedback, complaints, and suggestions is a great starting point, but sometimes you just have to ask.  What the customer wants and what you think they need are usually two different things.  Customer surveys, focus groups, and polls can give you great insight into the minds of your customers but with new technology like blogs and internet community forums there’s no excuse for not knowing what your market is doing, saying, and thinking.

In closing, it boils down to one vital question:  Is your business product-focused or market-focused?  By making thorough market research your foundation, you can save yourself much despair over slow-selling, stagnant, and surplus inventory.  Remember, it’s not about what you think your market wants, it’s about what your market will actually pay for.  By becoming more market focused it will help you to avoid surplus inventory before it ever becomes a problem.

For immediate help with your inventory liquidation, please call 1-877-279-3353
or you can send us an email at support@ccmllc.com

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Inventory Liquidation Checklist

Posted by Justin Eckrich on August 14, 2009 with 0 Comments

Liquidation Checklist

Liquidation Checklist

Liquidating your inventory is usually not a pleasant experience to deal with but the current financial crisis has made the need to liquidate your inventory an almost unavoidable part of business. In previous years inventory liquidation was more often than not the result of poor management or bad business decisions, but today the tightened economy is bringing even well-managed businesses to their knees.

When the economy restricts and consumers become cautious about their spending, backlogs of inventory begin to pile up.  When inventory piles up, cash gets tight.  And when cash gets tight, it’s difficult to pay off creditors let alone invest in new ventures.  If a business gets to this point, it may be too late.

What’s your plan?
The first thing to remember is that time is your most valuable asset.  Your financial obligations don’t wait and neither do your customers, so the quicker you act, the quicker you can turn things around.  Also, it’s important to remember that your inventory is losing value with each passing day.  So to preserve whatever value your inventory does have left, it’s vital that you act quickly and decisively.

Where to start?
It makes sense to begin the process by drawing up an accurate liquidation checklist, a liquidation blueprint if you will.  While the liquidation checklist is obviously going to vary according to the nature of the business, whichever liquidation company you choose to assist you in this process will be well aware of these differences and know how to relate to each business’s specific needs. Given these differences, each business still needs to know the answers to these three questions before starting their liquidation:

  • What are your competitors doing?
  • What is the market telling you?
  • Where do you see yourself in 5 years?

Without getting into a detailed market analysis, by starting with the end in mind you have a much better chance of getting to where you want to be.  If you do not have a solid plan for adapting to the changing climate, your liquidation may become permanent.

For the sake of this article, I’m going to keep the checklist limited to a simple inventory liquidation and not an entire business liquidation.  If you want to know more about the bankruptcy liquidation process, please read my recent article Business Bankruptcy and Liquidations.

Your Inventory Liquidation Checklist:

Audit your inventory- Many times inventory gets lost, your inventory database gets corrupted, inventory gets found, etc.  Having an accurate inventory count, with pictures if possible, is critical.

Place a dollar amount on your inventory- Although it is a liquidation, it still helps to know how much money your working with.  Either a wholesale cost or retail value is acceptable.

Know your limitations- If you’re locked into a lease and fees are accruing; you need to know when you can pinch pennies and when you can’t.  When you need the job done quickly sometimes it’s better to lose a little upfront than to lose a lot in the end.  This will help you decide between an auction or liquidation company, and more specifically which company you go with.

Finding the right liquidation company-    Time is almost always worth more than money, so finding the right liquidation company is critical to making the most of your inventory liquidation.  It’s a lot easier to give you a good price upfront than it is to deliver quality service later on.  And I can tell you from experience, quality service will save you more money in the long run.

Closing the deal-    Besides getting a fair return for your inventory, it’s important to understand the process in the backend.  Where is your inventory going to end up?  Is it being sold wholesale or is the liquidation company the end-user as well?  Will it be distributed in new markets or will your own merchandise become your new competition?  Will the inventory liquidators work with you to protect your channels of distribution and fraudulent customer returns?  Who is going to remove the inventory?  Who is going to handle the shipping and logistics and how much is that going to cost?  And finally, what are the terms, will the buyer pay cash, or is it a consignment?

Now that you have your Inventory Liquidation Checklist, the work is only just beginning.  The hard part is actually doing it.  Before you venture out on your own and attempt to find an inventory buyer that’s right for you, I would highly recommend you read, “How to Find the Right Liquidation Company.”

For immediate help with your inventory liquidation please call 1-877-279-3353
or you can email us at support@ccmllc.com

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